Singapore, 9th January 2024. luckin coffee and the Australian Open have announced their multi-year partnership with luckin coffee to become the Official Coffee Partner for the Australian Open in China and Southeast Asia.

This partnership between luckin coffee and the Australian Open transcends a mere collision of brands; it is a dynamic fusion infused with the vitality of the younger generation. To celebrate this partnership, luckin coffee will introduce peripheral products, such as coffee cups and paper bags, all themed around the Australian Open.

luckin coffee is a world-leading coffee new retail company, adhering to a brand philosophy of professionalism, youthfulness, fashion, and health. The Australian Open is the first of the four Grand Slam tennis tournaments held each year, and it is also the youngest among them. luckin coffee and the Australian Open jointly encourage the younger generation to break through the frame, dare to challenge and stay innovative.

As the Official Coffee Partner of the Australian Open, luckin coffee will join numerous tennis enthusiasts over the next two years to witness the exciting moments of the matches. At the same time, the brand will introduce limited edition coffee cups and paper bags, all themed around the Australian Open， incorporating a unique design that blends coffee and tennis, allowing consumers to experience the passion of sports while savouring delicious coffee.

In fact, this is not the first time the brand collaborated with sporting events. In the fall of 2023, luckin coffee appeared on the courts of the China Open as its exclusive coffee partner. Just a few months ago, it announced a strategic partnership with the Houston Rockets of the National Basketball Association, and the themed store for this collaboration has already been established at Jewel Changi Airport in Singapore. Promoting a lifestyle centered around sports and health has consistently been a philosophy of the brand.

luckin coffee officially entered Singapore in March 2023, and by the end of the year, it had already established 30 stores covering the entire island. Since its opening in Singapore, luckin coffee has introduced more than 50 products, averaging the launch of a new product every week. These innovations span various categories such as Single Origin Espresso (also known as the Little Black Cup series), Matcha Series，luckin Exfreezo, Tea Latte and so on.

In the new year, luckin coffee will continue bringing professional, healthy, and delicious beverages to consumers in Singapore with its brand value proposition of “high quality, high convenience and high affordability”.

Singapore, 5 April 2024 – Luckin Coffee has launched the latest Single Origin Espresso (SOE) Black Cup Gesha series today, bringing its high-quality taste and distinct flavours to local coffee customers. Savour the premium taste of Gesha beans handpicked by Luckin Coffee’s experienced “Global Bean Hunting” team. This April, indulge in a cup from just $4.50, available across all Luckin Coffee stores in Singapore. New users who download the Luckin Coffee app can enjoy their first Luckin Black Cup for only $0.99.

Gesha, “Legend of Legends” 

The newest Luckin Black Cup series is meticulously crafted with high-quality and rare Gesha beans, often revered as the “Legend of Legends”. Sourced at altitudes of 1909 to 2609 meters in the regions of Bench Maji, Ethiopia (the birthplace of Gesha), Luckin Coffee’s Gesha is available in limited quantities, equipped with a medley of vibrant floral, succulent berries and smooth macadamia notes, ensuring each cup a truly delightful coffee experience. Luckin Coffee’s Gesha series is available in variations of Americano, Latte, Flat White, and Dirty.

In addition to the Gesha series, Luckin Coffee is introducing the fan-favourite Hambella this April and Sumatra Gayo at the beginning of May 2024. The evergreen collection of Luckin SOE Yirgacheffe is also available in Singapore stores.

Discover Luckin Black Cup

Luckin Black Cup is crafted under the guidance of the World Barista Championship (WBC) champions team. In 2023, Luckin Coffee launched its “Global Bean Hunting Initiative”， spearheaded by the WBC champions team, seeking premium coffee beans from renowned regions and estates worldwide, engaging in every aspect of cultivation, harvesting, processing, and quality assurance.

“SOE” typically refers to single-origin or single-area espresso, usually stands for premium coffee. Different regions’ soil, climate, altitude, and other environmental conditions impart unique flavours and aromas to coffee beans, showcasing the distinctive flavour characteristics of the origin. From nutty and chocolatey notes to fruity and floral aromas, Luckin Black Cup will provide consumers with exceptional experiences.

Limited Luckin Black Cup Offer， this April!

Follow the journey of the Luckin SOE and discover the rich flavours and allure of premium coffee beans sourced from core-producing regions worldwide. This April, Luckin Black Cup SOE is starting from just $4.50 per cup, available at all island-wide stores. New users who download the Luckin Coffee app can enjoy their first drink for only S$0.99!

In addition, there will be a special promotion offering free SOE drinks for consumers. From April 15th to April 26th, 100 vouchers for free SOE drinks will be distributed daily (except Saturday and Sunday) through the official app. These vouchers will be distributed on a first-come, first-served basis until they are fully claimed.

Grab your Luckin Black Cup at a Luckin Coffee store near you now!

For more information on Luckin Coffee, please visit: www.luckincoffee.com.

Singapore, 3 May 2024 — Luckin Coffee debuted its latest Single Origin Espresso (SOE), the Luckin Black Cup Sumatra Gayo series, today, inviting coffee aficionados to savour its exceptional taste and distinctive flavour. Indulge in the exquisite flavour of Sumatra Gayo beans, handpicked and crafted under the guidance of the World Barista Championship (WBC) champions team, available across all Luckin Coffee outlets in Singapore. New users who download the Luckin Coffee app can enjoy their first Luckin Black Cup for only $0.99.

Sumatra Gayo, “Treasure of the Tropical Rainforest”

Sumatra Gayo, celebrated as the “Treasure of the Tropical Rainforest”, originates from the Aceh Gayo region in Sumatra, Indonesia. Flourishing at elevations between 1200 and 1800 metres, these beans benefited from the fertile volcanic soil and warm, humid climate of the area. The Aceh Gayo region is also part of Luckin Coffee’s Global Bean Hunting Initiative.

Crafted using traditional Indonesian wet hulling methods, this series presents a clean, herbal fragrance and a rich, velvety texture. Sugary notes of fruit, caramel and cedar linger, offering coffee lovers a truly gratifying brew.

Discover Luckin Black Cup with WBC Champion

The Luckin Black Cup is crafted under the guidance of the WBC champions team, through Luckin Coffee’s “Global Bean Hunting Initiative”. Spearheaded by the WBC champions team, this initiative seeks premium coffee beans from renowned regions and estates worldwide, where the team ensures quality at every step.

In April 2024, Luckin Coffee invited Mr. Boram Um, the 2023 WBC Champion and Luckin’s Chief Coffee Master, to Singapore to share about Luckin Coffee’s SOE creations – from bean to cup. Mr Um made history as the first World Barista Champion from Brazil and hails from a family of coffee plantation owners in Brazil. Taking on the role of Luckin’s newest Chief Coffee Master, he hopes to bring fresh perspectives as both, a grower and a professional barista, to the coffee industry. He also aims to deliver a truly delightful experience to consumers by elevating coffee quality.

In the exclusive workshop, Mr. Um explained how factors like soil composition, climate condition and altitude shape the unique flavour profiles of these speciality coffee beans and demonstrated how to explore the charm of coffee through professional cupping while also showcasing Luckin Coffee’s Global Bean Hunting Initiative. 

In 2023, Luckin Coffee launched its “Global Bean Hunting Initiative”， spearheaded by the WBC champions team, to seek premium coffee beans from renowned regions and estates worldwide. It is involved in aspects of cultivation, harvesting, and processing to ensure high quality at every step.

During the workshop, Mr. Um guided the participants in coffee cupping, tasting the different flavours of Luckin Coffee’s SOE beans such as Gesha, Hambella, and the newly introduced Sumatra Gayo beans. Attendees were impressed by the fruity and floral notes of Gesha, the complexity of Hambella, and the rich, velvety texture of Sumatra Gayo.

What’s more, Luckin Coffee’s beans have won the Gold Medal in the IIAC International Coffee Tasting Competition for five consecutive years from 2018 to 2022. Its Yirgacheffe SOE beans have also been awarded the IIAC Platinum Medal twice.

What’s more, Luckin Coffee’s beans have won the Gold Medal in the IIAC International Coffee Tasting Competition for five consecutive years from 2018 to 2022. Its Yirgacheffe SOE beans have also been awarded the IIAC Platinum Medal twice.

Sumatra Gayo SOE Series: Available Now!

Starting from $5.60 a cup, the rich flavours of the Luckin Black Cup Sumatra Gayo series are available across all island-wide stores in four variations: Sumatra Gayo Americano, Sumatra Gayo Latte, Sumatra Gayo Flat White and Sumatra Gayo Dirty. New users who download the Luckin Coffee app can enjoy their first Luckin Black Cup for only $0.99.

Grab your Luckin Black Cup and enjoy the new Sumatra Gayo SOE’s refreshingly clean, herbal fragrance and smooth texture!

For more information on Luckin Coffee, visit www.luckincoffee.com.